In August 1973 DJ Kool Herc was DJing his sister’s back-to-school dance party in the Bronx. He combined two turntables and a mixer to break the beats of songs - and, in the process, inadvertently created the most influential cultural phenomenon of the last 50 years.
Universal Music Group honors the legacy of the past 50 years of hip-hop, while continuing to champion the next 50 years and beyond.
Hip-hop has transformed the lives of many around the globe. Share your own memories of hip-hop from the past 50 years by submitting your own stories, love letters, and comments today. Include images, videos, and more, for a chance to be featured on Universal Music Group’s official Hip-Hop 50 hub.
You understand the cultural significance and artistic brilliance of the genre. Get ready to drop some knowledge and showcase your expertise with this 107 question trivia quiz! Test your knowledge and enter for a chance to win the official 50 years of hip-hop commemorative plaque.
Behind the Cover Art is a new series in collaboration with @art that celebrates Hip-Hop At 50. The series features visual artists who have created iconic album covers and details the process with the hopes of inspiring future visual artists for the next 50 years.